Google launches all-new Adwords experience for advertisers in India

 

 

NEW DELHI: With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has announced launch of an all new AdWords experience.

Helping businesses reach their customers in a more effective and faster way, the new AdWords experience will load pages, on average, faster by 20 percent, so that the information needed is accessed instantly.

"This rise in complexity has created the need to re-imagine AdWords, and over the past year, our product teams have been thinking hard about how we can make AdWords as relevant for the next 15 years as the first 15. With the new AdWords, there is less clutter and more intuitive workflows, allowing advertisers to now quickly make the changes that will move their business forward," said Jerry Dischler, vice president of product management, AdWords.

Aiming to remove clutter, making navigation a breeze and giving more reasons for people to click, Google also launched three other features, namely extensions, call bid adjustments and the Landing pages page built exclusively for the new experience.

'Extensions' enhances valuable information such as links, phone numbers or promotions. Globally, with new design and layout, customers like iProspect North have saved 30 percent more time on average when completing everyday tasks.

'Call bid adjustments' allow advertisers to control how often the call option appears with your search ads. Call bid adjustments, available exclusively in the new AdWords experience, can be used to increase bids on campaigns that drive valuable phone calls.

'Landing pages' page is designed to help users see how their landing pages are performing. On this new page, advertisers will be able to identify which URLs in their account are mobile-friendly, which ones drive the most sales, and which ones may require attention.