APPLE

Apple's new handset will be called the iPhone Pro and WILL go on sale in September (although it may set you back $1100)

Multiple claims say the new OLED 5.8-inch iPhone, which is expected to have a bezel-less screen, may not be available until November.

However, Hall believes there will instead be 'a slower production start for the flagship OLED phone.'  

J.P. Morgan is adjusting its forecast for the device from 9m units for September to ~2m units for September. 

It notes, however, that it will also increase its Y18 unit forecasts 'by about the same amount to reflect time-shifted demand.' 

The firm has also increasing its expectation for the average selling price by $100 to $1,100, noting that it believes 'production costs are slightly higher than we had originally anticipated.' 

It also thinks the higher average selling price will be a 'critical demand control variable for a new tier of iPhone' and that 'Apple's pricing strategy is likely to be aimed at spreading this replacement cycle over two years given totally new product categories like AR are likely still a few years out.'

The most recent claims say Apple has yet to start mass production of any of the three expected models.

Economic Daily News is reporting that all three new iPhones, overhauled iPhone 8 and the '7s' iterative updates to the iPhone 7 and iPhone 7 Plus are yet to start mass production.

The report says that the new 4.7-inch and 5.5-inch phones are expected to ramp up in August, a month behind the normal new iPhone production timelines.